ast week we learned about the power of celebrity endorsements in the form of a book's foreword.

Today I am going to jump right in and tell you some things about forewords that you may not have known:

1) Foreword writers commonly have their names on the front of books, and many authors choose to make the name of a celebrity foreword writer appear in as big of a font size as their own name to maximize the effect of the celebrity's brand on their book.

In the above image, notice how Stan Lee's name is more prominent than the author's, despite the foreword only being 200 words long.

This was a wise choice, because at that point in this particular author's career, Stan Lee's name definitely carried more weight than his own.

And I'll bet that most interviews and press releases done on this book referenced the foreword being written by Stan Lee because it's great for publicity.

2) As mentioned above, forewords don't have to be long; for example, a foreword written by Donald Trump for a self-published author in 2011 shown below only consisted of seventy-two words, for a total of two sentences!